SIFANTECHNOLOGY GROUP

Chinese brands' global expansion partners

-OUR STORY-

Welcome to the warm world of OPJOYS! Born in 2020 under the Sifan Technology Group amidst global change, we carry the spirit of "Opportunity and Joy," illuminating the path of brand globalization with flexible innovation. Built on 15 years of cross-border expertise, we walk hand-in-hand with every partner to craft a story of global success. Today, OPJOYS stands as a trusted choice, empowering over 100 companies to sail overseas.

Milestone

2012: The Beginning of the Mother Company

In December 2012, Sifan Technology was officially established in Guangzhou, marking the start of our journey.

With an SEO team at its core, we embarked on the exploration of digital marketing and cross-border e-commerce.

The independent website SEO team, founded that month, laid the foundation for future traffic operations, carrying the initial vision of “letting China’s industries speak.”

In January 2013, we established a professional SEO team in China to enhance our traffic acquisition capabilities.

In 2015, Sifan Handicraft Co., Ltd was founded, recognized globally as the largest 3D popup card factory, with products reaching over 100 countries.

During this period, we focused on technological accumulation and supply chain optimization, paving the way for brand globalization.

In 2016, the Amazon e-commerce team was established, launching B2C cross-border business, followed by the Spanish ToB team in 2017 to serve global clients.

During this phase, we deepened our presence in North and South American markets, accumulating rich cross-border experience and steadily increasing sales.

In 2018, we defined our product development direction, and in 2019, we established procurement bases in Zhejiang, Fujian, and Jiangsu to optimize supply chain efficiency.

During this time, Sifan Handicraft collaborated with IPs like Disney and Sanrio, significantly enhancing our product innovation capabilities.

In 2020, the global pandemic triggered a supply chain crisis, while online consumption surged.

Sifan Technology established Sifan Soft Manufacturing and launched OPJOYS, a name symbolizing “Opportunity Joy,” dedicated to connecting the global market through flexible manufacturing and innovation.

That year, the layout of Nail Lover overseas nail salon brand stores also marked the beginning of our offline expansion.

In 2021, 47 Nail Lover nail salons were established in Singapore, validating the potential of online-offline integration.

This innovative model infused vitality into OPJOYS’s global strategy, significantly increasing our monthly user reach.

In 2022, we launched the Spanish ToB team, and by 2023, our social media matrix expanded to 20,000 devices, reaching over 100 million overseas users monthly.

With a GMV of 3 billion yuan, OPJOYS’s traffic operation capabilities reached new heights.

In 2024, Sifan Outbound (Svant) was established, integrating OPJOYS resources to fulfill the mission of “letting China’s industrial belts speak.”

We plan to increase our devices to 200,000 within three years, helping over 100 companies establish a presence in 12 core markets.

As of 2:45 PM HKT on October 18, 2025, OPJOYS has surpassed 10 billion yuan in sales, empowering over 100 companies to venture overseas.

Every success fills us with pride, and our story will continue to be co-created with you.

-Our Strengths-

#Hard Strengths

Advanced Manufacturing Capabilities

Robust Factory Network: OPJOYS leverages Sifan Technology Group's 20 self-owned factories, spanning six categories—party supplies, furniture, children's toys, jewelry, cosmetics, and pet products—with over 1,000 SKUs. Sifan Handicraft Co., Ltd, the world's largest 3D popup card factory, exports to over 100 countries with a precision error of ±0.01mm.

Efficient Production Process: Offers one-unit minimum orders with 72-hour delivery, handling tens of thousands of daily shipments. Modular production enables a 2-hour line switch, addressing high MOQ and long lead times, ideal for small-batch needs like electronics accessories and IP merchandise.

Scalable Device Infrastructure: Features a 20,000-device phone matrix for multi-platform traffic, planned to grow to 200,000 in three years, reaching over 100 million monthly overseas users. The self-built data system achieved 4.7 billion traffic impressions in six months, driving 3 billion yuan in annual sales.

Cutting-Edge Technology Support

Multilingual Tech Expertise: Equipped with a multilingual team developing automated inventory, bulk listing, crawlers for Shein/Temu/Amazon, and Shopify stores. In 2025, system integration tests cover major global e-commerce ecosystems, boosting efficiency by over 50%. This team also ensures seamless cross-border operations, adapting to diverse market needs with real-time updates and robust technical support.

Innovative AI Solutions: Partners with https://client.jzxhnh.com/ for AI design services, with 15% of orders in 2024 utilizing this technology. Supports IP authors with design uploads and royalties, enhanced by pattern optimization, logistics, and after-sales support.

Advanced Anti-Counterfeiting: Employs cutting-edge scanning to detect plagiarism on Shein/Temu, achieving over 500 successful takedowns, effectively protecting brand assets. This technology also provides detailed analytics for brand protection strategies, ensuring long-term security and trust in the marketplace.

Market Performance and Resource Integration

Impressive Success Cases: Includes 47 Nail Lover nail salons in Southeast Asia with 200 million yuan in annual sales; a Mason vacuum sealer video exceeding 100 million views and $810,000 monthly Amazon sales; and toy guns with 7.5 million followers and over 300,000 precise inquiries across platforms.

Strategic Partnerships: Connects with over 20 high-quality partners, such as medical-grade material suppliers and CNAS-certified testing agencies, covering raw material procurement to finished product testing. Reduced delivery cycles by 30% in a collaboration with an electronics company.

Global Reach Expansion: Strengthens market presence through integrated resources, supporting diverse industries with tailored solutions and consistent performance growth.

#Soft Strengths

Brand and IP Ecosystem Innovation

Strategic IP Collaborations: Partners with global IPs like Disney, Sanrio, Genshin Impact, and Harry Potter, offering compliant licensing channels. IP product sales accounted for 25% of total revenue in 2023, unlocking innovation for SMEs.

Creative Marketing Impact: Boosts customer acquisition by 300% through SEO keyword domination and achieves an 80% completion rate with social media matrix content, such as a 2.5 million-view co-branded video with Miniso, crafting a “products that speak” brand image.

Market Influence Growth: Continuously enhances brand visibility and engagement, positioning OPJOYS as a leader in creative industry solutions.

Comprehensive Service System

End-to-End Customization: Provides flexible services from demand research to delivery, reducing production costs by 18% and shortening new product launch cycles by 50% for a medical company with a mini flexible production line.

Robust Support Services: Offers anti-counterfeiting and consulting, scanning platforms for plagiarism and providing compliance guidance (e.g., national standard registration), assisting over 50 companies with market entry in 2024.

Efficient Prototyping: Utilizes super showrooms for rapid prototyping to mitigate inventory risks, enabling sales growth from 0 to 1 for over 100 companies in 2023.

Professional Team and Culture

Expert Leadership Team: Features Chairman Long Keyu with the “Outbound 2.0 Era” vision, CEO Zhang Tinghao managing a 20 million yuan GMV case in a week, and Marketing Advisor Chen Ling creating billion-view hits, spanning search, graphic, and short-video cycles.

Innovative Mission Drive: Upholds “technology-driven flexible production, customization empowering industrial upgrades,” targeting 99.9% digital twin accuracy and 25% reduced green production energy by 2026, with aerospace expansion plans.

Social Responsibility: Emphasizes “letting China’s industrial belts speak,” achieving a 90% customer satisfaction rate in 2025, showcasing strong corporate culture soft power.

Welcome to Collaborate with OPJOYS

A Foundation of Strength: OPJOYS builds on robust hard strengths, anchored by advanced manufacturing capabilities and cutting-edge technology. With a powerful device scale and impressive market performance, we ensure efficient operations and strong global competitiveness.

Empowered by Soft Values: Our soft strengths shine through innovative branding, a comprehensive service system, and a culture rooted in trust. These elements enhance our market adaptability and deepen client confidence, creating a solid partnership foundation.

A Collaborative Future: Together, these strengths complement each other, positioning OPJOYS as a leader in the post-pandemic global recovery. We warmly invite you to join us, co-creating a bright future as pioneers in China’s brand globalization journey.